Certain example embodiments relate to techniques for real-time generation of temporal comparative and superlative analytics. For instance, certain example embodiments analyze real-time events to generate building blocks that are assemblable into natural language question templates. These natural language question templates, which may include natural language phrases and templated fields, may be comparative or superlative in nature. User selectable options or parameters may be inserted in place of the templated fields, and complete questions, including user selections and the comparative or superlative, may be translated into a formal query language for execution on the real-time data source. In certain example embodiments, a GUI may enable users to build pre-constructed questions with selectable parameters.