Aspects of the present invention provide systems and methods that facilitate the communicating of messages to a vastly scalable number of devices, independent of a centralized resource. In embodiments, a computing device, or a number of devices, may receive from a managing entity one or more messages via a block chain that is maintained by a plurality of decentralized nodes in a peer-to-peer network. In embodiments, the device or devices execute the instructions identified in the message, and if appropriate, return results.