Techniques for facilitating social networking via a media device are described. Some embodiments provide a social networking facilitator (“SNF”) as part of a media device, such as a set-top box that is configured to receive media content events from a broadcast system, such as a satellite broadcast system. As the media device presents a media content event, a user can share, via the SNF, information about the presented media content event with members of his social network. In particular, the SNF prepares a message that includes information about or from the presented media content event, such as a title, a channel, a summary, rating, video clip, or the like. This message can then be edited by the user, such as by adding a comment or rating, before being transmitted by the SNF a social networking system, to be forwarded as a notification to members of the user's social network.