The embodiments relate to an apparatus and method for streaming content to one or more user equipment devices in a telecommunications network, wherein the content is available for streaming at one of a plurality of different quality representations. The method comprises the step of receiving a request from a user equipment device, wherein the request is for delivery of a segment of the content at a first quality representation. It is determined whether the user equipment device is connected to a cell of the telecommunications network in which a congestion level of the cell is above a threshold level. If so, a fairness function is performed to determine if the segment of content should be streamed to the user equipment device at the requested first quality representation or a second quality representation. The segment of content is streamed to the user equipment device at the first quality representation or the second quality representation based on a result of performing the fairness function.