A bobbling toy exciter is provided for gently tapping the bobbling portion of the bobbling toy to create a continuous movement of the bobbling portion. A motor drives a flexible arm in periodic movement which causes the arm to strike the bobbling portion, for example the bobbling head of the toy. A bob or other mass may be added to the end of the flexible arm to more effectively strike the toy. The flexible arm may extend transversely from the shaft of a rotating motor. The flexible arm may also transversely extend from a pivoting vertical rod. The present bobbling toy exciter gently creates movement and action in bobbling toys which would require manual excitation, so that the user may continuously enjoy the bobbling movement.