A printing apparatus includes: a printing unit configured to perform printing on a sheet; a driving unit configured to apply a rotational force to a roll member that is rotatably held; and a pressing unit having a roller configured to apply a pressing force to an outer peripheral surface of a roll sheet wound around the roll member, wherein the pressing unit changes the pressing force during a sequence in which the driving unit applies a rotational force to the roll member and a sheet that has passed through the printing unit is wound.