A vehicle assistance control apparatus includes: an obstacle detection unit that detects a prescribed obstacle in the periphery of a vehicle; a vehicle speed detection unit that detects a speed of the vehicle; an accelerator operation detection unit that detects presence of an accelerator operation; a drive power restriction unit that detects, when the prescribed obstacle is detected, a drive power that is to be generated in the vehicle by an accelerator operation performed by a driver, compared to when the prescribed obstacle is not detected; and a cancellation unit that enables cancellation of the restriction of the drive power by the drive power restriction unit, when the speed is equal to or lower than a prescribed value and when a state where the accelerator operation detection unit detects that the accelerator operation is not being performed has continued for a prescribed period of time or longer.