The press-fitting device has: a base; a rear surface plate; and a vertical operation section and mounts PF terminals having a shoulder section and a PF section to the member to be mounted. Provided on the vertical operation section are: an insertion path wherein a continuous PF terminal body formed by consecutive PF terminals is inserted; a movable feeding means that feeds the continuous PF terminal body along; a dividing means that divides the continuous PF terminal body into individual PF terminals; and a mounting means that mounts the PF terminals to the mounting member. A fixed feeding means is fixed to the rear surface plate in a static state relative to the vertical operation section, and restricts continuous PF terminal body movement that is in conjunction with the vertical operation section. The PF terminals are mounted to the mounting member by the vertical movement of the vertical operation section.