Devices, systems and methods are disclosed for identifying content in video data and creating content-based zooming and panning effects to emphasize the content. Contents may be detected and analyzed in the video data using computer vision, machine learning algorithms or specified through a user interface. Panning and zooming controls may be associated with the contents, panning or zooming based on a location and size of content within the video data. The device may determine a number of pixels associated with content and may frame the content to be a certain percentage of the edited video data, such as a close-up shot where a subject is displayed as 50% of the viewing frame. The device may identify an event of interest, may determine multiple frames associated with the event of interest and may pan and zoom between the multiple frames based on a size/location of the content within the multiple frames.