A system that incorporates the subject disclosure may include, for example, a device to perform operations including determining a target playback latency not less than a greater of a first playback latency of a streaming media signal at a first media processor and a second playback latency of the first media signal at a second media processor. The streaming media signal includes a first in-content reference. A coordinated playback time is determined according to the target playback latency. A buffer, when adjusted by a buffer value, causes the first in-content reference to be encountered at a coordinated time during playback by the first media processor, which results in a synchronized playback of the streaming media between the first and second media processors. Other embodiments are disclosed.