The present invention relates to a wireless power transmission apparatus and a method therefor, and more particularly to a wireless power transmission apparatus for supplying wirelessly power to a plurality of wireless power reception devices using different wireless power transmission/reception means. A wireless power transmission apparatus according the present invention includes: a power transmission module for transmitting wirelessly power by means of the magnetic field of one of a plurality of predetermined frequency bands; a communication module for communicating with a wireless power reception device; and a controller for setting a power transmission mode based on a plurality of device profiles reflecting the frequency bands used for wireless power transmission/reception received from a plurality of wireless power reception devices.