According to one or more aspects, demand response (DR) management for an electric vehicle (EV) may be provided as follows. A current location and a destination location for the EV may be received. A determination as to whether the EV is eligible to participate in a DR event may be made. A travel route from the current location to the destination location may be analyzed to determine whether it is associated with a non-coverage area where a telematics control unit (TCU) of the EV has limited connectivity with an original equipment manufacturer (OEM) server. The DR signal may be transmitted as a DR request based on the EV having current coverage along the travel route and the EV travelling towards the non-coverage area such that an anticipated loss of signal or coverage may occur.