A system and method for automatic generation of information-rich content from multiple microblogs, each microblog containing only sparse information, the method comprising collecting a population of microblogs comprising microblog data, each microblog containing a limited number of characters; providing a user interface allowing entry of a search query; matching a search query entered on the user interface to data in the microblog data; providing the results of the matching process as a sub-set of microblog data; applying processing techniques to the sub-set of microblog data; and generating a summary report of the processed sub-set of microblog data.