A system and method optionally includes an electronic data storage configured to store content items introduced to a social network by a first user and to store interactions with the content items by second user of the social network. The system further includes a processor, coupled to the electronic data storage, configured to determine an influence of the first user based, at least in part, on the interaction by the second user with at least one of the content items as introduced by the first user and a characteristic of the second user and cause an indication of the influence of the first user to be displayed on a user interface.