Systems and methods for using wireless beacons in point of purchase (“POP”) displays to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from POP displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A first wireless signal from a first POP display may be received by a mobile device. The mobile device may also receive a second wireless signal from a second POP display at the same retail locatin. The mobile device may provide the first and second unique identifiers to a remote server. The remote server may know the location of one of the POP displays and assess the retail location of the other POP display based on the receiving both unique identifiers from the same retail location.