The present disclosure provides a system for providing a gift using a communication network. The system includes: a gift icon provision unit configured to provide a product list to at least one of an order terminal device and a reception terminal device, and transmit a gift icon to the reception terminal device; a product information provision unit configured to provide information about products to at least one of the order terminal device and the reception terminal device; a customer management unit configured to manage customer information; a payment processing unit configured to provide a webpage to the order terminal device, and identify a completion of a payment; a gift management unit linked with the customer management unit, and configured to provide information about a validity of the gift icon; and a control unit configured to control operations of the units included in the system.