Mapping and obscuring digital representations of a number of user accounts on a social network map includes identifying a primary user account from a number of user accounts of a social network, determining, based on metadata associated with the user accounts, a relationship for each of the user accounts relative to the primary user account, mapping, based on the relationship for each of the user accounts relative to the primary user account, a digital representation of each of the user accounts to a territory on a social network map, determining, based on the relationship for each of the user accounts relative to the primary user account, an obscurity level for each of the user accounts, and obscuring, based on the obscurity level, the territory associated with the digital representation of each of the user accounts on a social network map from the primary user account.