Methods, apparatus, and systems for instantly posting images or video clips to social media websites during recording of video content are provided. A video capture device is provided for recording video content. A social media integration application is associated with the video capture device. The selection of a still image or video clip during recording of video content is enabled via a one-touch process. The selected still image or video clip is then processed by the social media integration application such that the still image or video clip is at least one of directly forwarded to and posted on one or more pre-selected social media websites via a network or forwarded to and posted on the one or more pre-selected social media websites via a web browser interface.