Adaptation of a push-notification state is disclosed. The adaptation can be based on a proximity of a first and second user equipment. The adaptation can affect push-notifications received at each device. By adapting a push-notification state, redundant push-notifications that can unnecessarily consume telecommunication resources, battery power, etc., for devices that are proximate to each other can be affected. Information relating to push-notification enabled services, services account information, device focus state information, or device environment information can be used in adapting a push-notification state. Adaptation of the push-notification state can employ a peer-to-peer or client-server topology.