Methods and systems for tracking events associated with use of video content are disclosed. A method collects events associated with use of video content at a computing device. In response to determining that a tracking interval has elapsed, the method optimizes the collected events by grouping similar events together, serializes the optimized events by structuring the optimized events in a defined format, and creates a tracking call to send the serialized events to a remote computing device. A system determines setup parameters for tracking collection on a client computing device, the setup parameters comprising an error tracking parameter, and setup check and tracking intervals. The system periodically receives serialized event data from a client device in accordance with the tracking interval, the event data having been collected in response to occurrences of tracked events associated with use of video content at the client device, the video content including an advertisement.