公开(公告)号：KR1020110031174A

公开(公告)日：2011-03-24

申请号：KR1020110013613

申请日：2011-02-16

Applicant: 박유림

Inventor： 박광수 ,  박유림

IPC: G06Q30/02

Abstract: PURPOSE: An advertisement service device and a method thereof based on a movement location are provided to supply advertisement information to a terminal by automatically drawing out the advertisement information of corresponding advertisement target if a terminal of moving body progresses to an access direction by enabling the terminal of the moving body enters a preset advertisement area. CONSTITUTION: An advertisement DB(1362) stores advertisement history information about advertisement targets. Based on location information received form a terminal of moving body, a terminal entry detecting block(1342) detects whether the terminal enters the preset advertisement area or not. Bases on location information received from the terminal, a moving direction determining block(1343) determines whether a moving direction of the terminal access advertisement target or not. An advertisement target determining block(1344) determines the terminal as a advertisement target terminal.

Abstract translation: 目的：提供一种基于移动位置的广告服务装置及其方法，用于通过使终端能够通过使终端能够通过移动体的终端进入访问方向而自动地绘出对应的广告对象的广告信息来向终端提供广告信息 的移动体进入预设的广告区域。 规定：广告DB（1362）存储有关广告目标的广告历史信息。 基于从移动体的终端接收的位置信息，终端条目检测块（1342）检测终端是否进入预设的广告区域。 从终端接收到的位置信息的基础上，移动方向确定块（1343）确定终端访问广告目标的移动方向。 广告对象确定块（1344）将终端确定为广告对象终端。

公开(公告)号：KR101596810B1

公开(公告)日：2016-02-24

申请号：KR1020110013613

申请日：2011-02-16

Applicant: 박유림

Inventor： 박광수 ,  박유림

IPC: G06Q30/02

Abstract: 본발명은, 차량등과같은이동체에탑재된단말의이동위치에기반하여이동위치지향성의광고를단말에제공하는서비스기법에관한것으로, 이를위하여본 발명은, 사용자인터페이스를통해광고서버에접속하여자신이원하는위치기반의광고를제공받는종래기법과는달리, 이동체의단말이광고대상에대해기 설정된광고지역으로진입하여접근방향으로진행할때 해당광고대상의광고정보를자동인출하여단말로제공해줌으로써, 사용자가원하는광고정보를제공받기위한이용편리성을대폭증진시킬수 있으며, 또한이동체가진행하는전방측에위치하는광고대상(즉, 단말사용자가방문가능한방향에위치하는광고대상)의광고정보만을선택(선별) 제공해줌으로써, 불필요하게많은광고정보들이단말의모니터에출력될때 야기될수 있는시각적인광고인식도(식별도)의저하문제를해소할수 있는것이다. 또한, 본발명은이동체가진행하는전방측에위치하는광고대상의광고정보만을선별하여단말의모니터에제공하고, 이동체가광고대상을통과할때에는해당광고대상의광고정보가단말의모니터에제공되지않도록하며, 광고대상의광고정보가단말의모니터에제공되는시간동안만광고노출시간을카운트하기때문에광고주가신뢰할수 있는광고효과를객관적으로실현또는도출할수 있으며, 이를통해실효적인광고비산출을실현할수 있을뿐만아니라이동체의이동방향또는위치에따라광고대상이나타났다사라지는현상을단말의모니터에실현함으로써시각적인재미를느낄수 있는차별화된서비스를제공할수 있는것이다.