公开(公告)号：WO02056210A3

公开(公告)日：2003-08-28

申请号：PCT/EP0114843

申请日：2001-12-15

Applicant: IBM ,  IBM DEUTSCHLAND

Inventor： CAO KEVIN TRUNG ,  FORD DANIEL ALEXANDER ,  KRAFT REINER

IPC: G06Q30/02 ,  G06F17/60 ,  H04Q7/22 ,  H04Q7/38

CPC classification number: G06Q30/02 ,  G06Q30/0261

Abstract: Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his / her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address / directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.

Abstract translation: 全球定位系统（GPS），个人数据助理（PDA）和无线通信相结合，以创造更个性化的广告体验。 本发明创建和呈现基于与消费者的物理地理位置集成的个人用户简档上的广告内容。 本发明解决了广告定制的问题，使得通过将客户的简档和他/她的当前位置包括在广告消息中来适应用户及其当前位置。 此外，本发明集成了位置跟踪，例如 GPS技术，配有个人电子日历系统。 此外，通过使用从当前客户的位置开始的相对地址/路线，广告消息更加个性化。 该信息可以以驾驶方向的形式提供，使用用户的当前物理位置作为起始地址。

公开(公告)号：AU2002249204A1

公开(公告)日：2002-10-03

申请号：AU2002249204

申请日：2002-02-12

Applicant: IBM

Inventor： CAO KEVIN TRUNG ,  KRAFT REINER ,  FORD DANIEL ALEXANDER

IPC: G06F13/00 ,  G06F9/445 ,  G06F9/46 ,  G06F9/48 ,  G06F9/54 ,  G06F17/60 ,  G06F17/30

Abstract: A system and associated method that allow particular requests to be executed at some point in the future without specifying the exact time or necessarily a precise location. The execution time of the request is linked to the arrival of a person or object at, or near a geographic destination location. When a person, an object, or a group of persons or objects, arrives at the destination location, or comes close to it, the request to interact will be executed. The proximity threshold can be adjustable or programmable.

公开(公告)号：AU2002233269A1

公开(公告)日：2002-07-24

申请号：AU2002233269

申请日：2001-12-15

Applicant: IBM

Inventor： FORD DANIEL ALEXANDER ,  KRAFT REINER ,  CAO KEVIN TRUNG

IPC: G06Q30/02 ,  G06F17/60 ,  H04Q7/38 ,  H04Q7/22

Abstract: Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his/her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address/directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.