Determining an invitational content item type based on predicted user attention
    119.
    发明授权
    Determining an invitational content item type based on predicted user attention 有权
    基于预测的用户关注确定邀请内容项目类型

    公开(公告)号:US09426242B2

    公开(公告)日:2016-08-23

    申请号:US13753461

    申请日:2013-01-29

    Applicant: Apple Inc.

    Abstract: A media channel can include a mix of media items and invitational content items. At some point during the playback of the media channel an invitational content item can be presented. In some cases, the invitational content items eligible for presentation can be of differing types, such as video and audio. In can be advantageous to restrict presentation of video invitational content items to times when a user is likely to view the screen of the client device during playback of the invitational content item. To accomplish this one or more heuristics or rules can be applied to client device data to predict a user attention level. The user attention level can then be correlated to an invitational content item type, which can then be used to select an invitational content item for playback.

    Abstract translation: 媒体频道可以包括媒体项和邀请内容项的混合。 在播放媒体频道的某个时刻,可以呈现邀请内容项目。 在某些情况下,符合资格呈现的邀请内容可能有不同的类型,如视频和音频。 可以有利地将视频邀请内容项目的呈现限制在用户在回放邀请内容项目期间可能查看客户端设备的屏幕的时间。 为了实现这一点,可以将一个或多个启发式或规则应用于客户端设备数据以预测用户的关注度。 然后,用户关注度可以与邀请内容项类型相关联,然后可以将其用于选择邀请内容项目进行回放。

Patent Agency Ranking