Personalized profile based advertising system and method with integration of physical location using gps

    公开(公告)号:AU2002233269A1

    公开(公告)日:2002-07-24

    申请号:AU2002233269

    申请日:2001-12-15

    Applicant: IBM

    Abstract: Global Positioning System (GPS), Personal Data Assistant (PDA), and wireless communications are combines in order to create a more personalized advertising experience. The invention creates and presents advertising content founded on individual user profiles integrated with the physical geographic location of a consumer. The invention solves the problem of advertising tailored so that it is appropriate to both the user and their current location by including a customer's profile and his/her current location into the advertising message. Also, the invention integrates location tracking, e.g. GPS technology, with a personal electronic calendaring system. Further, an advertising message is more personalized by using a relative address/directions that start from the current customer's location. This information could be provided in the form of driving directions, using the current physical position of the user as a start address.

    Processing unit for sharing queries

    公开(公告)号:GB2368424A

    公开(公告)日:2002-05-01

    申请号:GB0112512

    申请日:2001-05-23

    Applicant: IBM

    Inventor: KRAFT REINER

    Abstract: A processing unit, computer program and method of sharing queries in a hub processing unit (102a-y) coupled to a plurality of information processing units (101a-n) over a network 100, comprising the steps of: receiving a string from a user; determining if the string is a query; if the string is a query performing the sub-steps of: storing the query in an information processing unit; and forwarding the query to a hub processing unit in the event that the user selects a query for sharing. A method and server is also disclosed which is characterised by receiving a query selected for sharing; storing the query; means for searching through queries by a second user; upon finding an interesting shared query by the second user, performing the further sub-steps of: activating a hyperlink to request a search result set upon selection of the hyperlink; and displaying the search result set for a users review.

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