GENERATIVE CONTENT BASED ON USER SESSION SIGNALS

    公开(公告)号:US20240338746A1

    公开(公告)日:2024-10-10

    申请号:US18627280

    申请日:2024-04-04

    Applicant: Maplebear Inc.

    CPC classification number: G06Q30/0631

    Abstract: An online system employs real-time and pre-generated images for recommendation. The system leverages generative machine-learning models, such as diffusion models, to generate images dynamically. The selection and creation of these images rely upon user data and session data, which are collected during a user's application session. These data are employed to generate a text prompt string, which directs the image generation process. For instances where real-time computation may be a resource constraint, the system utilizes pre-generated images linked to user-context clusters—data set groupings related to user characteristics and session context. This method enables the system to present tailored recommendations to the user, making use of both dynamic generation and pre-existing image resources, thereby optimizing the balance between customization, computational resources, and latency.

    SUGGESTING KEYWORDS TO DEFINE AN AUDIENCE FOR A RECOMMENDATION ABOUT A CONTENT ITEM

    公开(公告)号:US20240070210A1

    公开(公告)日:2024-02-29

    申请号:US17899441

    申请日:2022-08-30

    CPC classification number: G06F16/9532 G06Q30/0631

    Abstract: A computer-implemented method for suggesting keywords as a search term of a content item includes receiving, from a content provider, information about the content item in a database of content items. The method further includes generating a set of seed keywords related to the content item, and expanding the set of seed keywords to a plurality of candidate keywords. The plurality of candidate keywords are then scored based, at least in part, on an engagement metric measuring a user engagement with the content item in response to being presented with results from a search query comprising the candidate keyword. A candidate keyword is then selected from the plurality of candidate keywords based on the scoring, and stored relationally to the content item to define an audience for a recommendation about the content item, providing a suggestion to the content provider.

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