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    SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA
    11.
    发明申请
    SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA 有权
    媒体广告刊登位置和时间安排方案

    公开(公告)号：US20140130084A1

    公开(公告)日：2014-05-08

    申请号：US14151536

    申请日：2014-01-09

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: H04N21/81

    CPC classification number: H04N5/147 ,  H04N21/4307 ,  H04N21/4312 ,  H04N21/4316 ,  H04N21/44008 ,  H04N21/44012 ,  H04N21/812 ,  H04N21/8583 ,  H04N21/8586

    Abstract: A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed.

    Abstract translation: 一种与内容一起使用的方法，包括：分析内容的序列，确定是否存在一个区域，该区域是否存在于帧序列中描绘的场景，其中可以插入诸如广告的附加内容而不阻碍场景中的活动，对于任何这样的区域 确定当播放帧序列时该区域可用的时间量，以及确定该区域的大小的任何这样的区域。 还公开了存储用于使基于处理器的系统执行这些步骤的计算机程序和与内容一起使用的装置的存储介质。

    SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA
    13.
    发明申请
    SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA 有权
    媒体广告刊登位置和时间安排方案

    公开(公告)号：US20150304710A1

    公开(公告)日：2015-10-22

    申请号：US14752657

    申请日：2015-06-26

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: H04N21/44 ,  H04N21/43 ,  H04N21/431 ,  H04N21/81

    CPC classification number: H04N5/147 ,  H04N21/4307 ,  H04N21/4312 ,  H04N21/4316 ,  H04N21/44008 ,  H04N21/44012 ,  H04N21/812 ,  H04N21/8583 ,  H04N21/8586

    Abstract: A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed.

    Abstract translation: 一种与内容一起使用的方法，包括：分析内容的序列，确定是否存在一个区域，该区域是否存在于帧序列中描绘的场景，其中可以插入诸如广告的附加内容而不阻碍场景中的活动，对于任何这样的区域 确定当播放帧序列时该区域可用的时间量，以及确定该区域的大小的任何这样的区域。 还公开了存储用于使基于处理器的系统执行这些步骤的计算机程序和与内容一起使用的装置的存储介质。

    Game play skill training
    14.
    发明授权
    Game play skill training 有权
    游戏技能训练

    公开(公告)号：US09138647B2

    公开(公告)日：2015-09-22

    申请号：US14275886

    申请日：2014-05-13

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: A63F9/24 ,  A63F13/30 ,  H04L29/08 ,  H04L29/06

    CPC classification number: A63F13/86 ,  A63F13/12 ,  A63F13/792 ,  A63F13/795 ,  A63F2300/5513 ,  A63F2300/558 ,  A63F2300/577 ,  H04L67/06 ,  H04L67/22 ,  H04L67/38

    Abstract: Embodiments of the present invention provide a library of video related to game play involving the use of particular objects. By observing game play of users in a game play environment, determinations may be made as to users who excel at the use of a particular object. Video of game play related to these users and a particular object may be created, cataloged, and stored for later use by users that lack proficiency with that object. By observing video of game players with particular skill as to an object, less skilled players may improve their game play thereby avoiding frustration with a game, which may lead to a loss of interest. Acquisition and proffering of video may be facilitated through the use of an analytics server or functional software module that observes game play and identifies players of particular skill or lack thereof.

    Abstract translation: 本发明的实施例提供了涉及使用特定对象的与游戏相关的视频库。 通过在游戏环境中观察用户的游戏，可以对使用特定对象的用户进行确定。 可以创建，编目和存储与这些用户和特定对象相关的游戏的视频，供以后用于那些不熟悉该对象的用户使用。 通过以特定技能观察对象的游戏玩家的视频，较不熟练的玩家可以改善他们的游戏玩法，从而避免游戏的挫败，这可能导致失去兴趣。 视频的获取和提供可以通过使用观察游戏的分析服务器或功能软件模块来促进，并识别特定技能或缺乏的玩家。

    METHOD AND APPARATUS FOR REAL-TIME VIEWER INTERACTION WITH A MEDIA PRESENTATION
    15.
    发明申请
    METHOD AND APPARATUS FOR REAL-TIME VIEWER INTERACTION WITH A MEDIA PRESENTATION 有权
    实时观察者与媒体介绍相互作用的方法和设备

    公开(公告)号：US20150143417A1

    公开(公告)日：2015-05-21

    申请号：US14558592

    申请日：2014-12-02

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: H04N21/478 ,  A63F13/63 ,  H04N21/462 ,  H04N5/445 ,  H04N21/4725

    CPC classification number: H04N21/4781 ,  A63F13/12 ,  A63F13/213 ,  A63F13/215 ,  A63F13/338 ,  A63F13/42 ,  A63F13/63 ,  A63F13/65 ,  A63F2300/409 ,  A63F2300/69 ,  H04N5/445 ,  H04N21/4223 ,  H04N21/44218 ,  H04N21/4622 ,  H04N21/4725

    Abstract: Real-time participation within a media presentation is disclosed. A participant overlay may be generated by preprocessing a media presentation to extract a time-variant metadata stream associated with one or more interactive regions depicted in the media presentation. The participant overlay includes simulated physics, which may include boundaries of the interactive regions defined in accordance with content in said media presentation. A participant's interaction with said media presentation through the interactive regions may be captured and combined with the media presentation for display on a display. The interaction may comprise a user action upon one or more elements in the media presentation, a user action expressed in the media presentation through an avatar, or a user action in said media presentation in connection with a game element.

    Abstract translation: 披露媒体演讲中的实时参与。 可以通过预处理媒体演示来提取参与者覆盖，以提取与媒体呈现中描绘的一个或多个交互区域相关联的时变元数据流。 参与者覆盖包括模拟物理学，其可以包括根据所述媒体呈现中的内容定义的交互区域的边界。 参与者通过交互区域与所述媒体呈现的交互可以被捕获并与媒体呈现组合以便在显示器上显示。 交互可以包括对媒体呈现中的一个或多个元素的用户动作，通过化身在媒体呈现中表达的用户动作，或与游戏元素相关联的所述媒体呈现中的用户动作。

    ADVERTISEMENT SCHEME FOR USE WITH INTERACTIVE CONTENT
    17.
    发明申请
    ADVERTISEMENT SCHEME FOR USE WITH INTERACTIVE CONTENT 有权
    具有交互性内容的广告计划

    公开(公告)号：US20150051989A1

    公开(公告)日：2015-02-19

    申请号：US14528950

    申请日：2014-10-30

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: G06Q30/02 ,  A63F13/493 ,  A63F13/61

    CPC classification number: A63F13/61 ,  A63F13/493 ,  G06Q30/02 ,  G06Q30/0252 ,  G06Q30/0277 ,  G07F17/32 ,  G07F17/3255 ,  G11B27/005 ,  G11B27/007

    Abstract: A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations.

    Abstract translation: 用于广告的方法包括：开始播放交互内容，暂停交互内容的播放，显示广告，以及恢复交互内容的播放。 计算机程序产品包括体现用于使计算机执行这些操作的计算机程序的介质，并且用于广告的系统包括被配置为执行这些操作的显示器和处理系统。

    SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA
    18.
    发明申请
    SCHEME FOR DETERMINING THE LOCATIONS AND TIMING OF ADVERTISEMENTS AND OTHER INSERTIONS IN MEDIA 有权
    媒体广告刊登位置和时间安排方案

    公开(公告)号：US20140156364A1

    公开(公告)日：2014-06-05

    申请号：US14175996

    申请日：2014-02-07

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: G06K9/62 ,  G06Q30/02

    CPC classification number: H04N21/23424 ,  G06K9/00268 ,  G06K9/62 ,  G06Q30/0241 ,  H04N5/147 ,  H04N21/23418 ,  H04N21/4307 ,  H04N21/4316 ,  H04N21/44012 ,  H04N21/812 ,  H04N21/8583 ,  H04N21/8586

    Abstract: A non-transitory computer readable storage medium stores one or more computer programs adapted to cause a processor based system to execute steps that include analyzing an image, identifying one or more faces in the image using a face recognition technique, designating at least one of the identified faces collectively as a first area of interest, and determining whether an insertion area exists in the image where additional content can be inserted without obstructing the first area of interest. Another computer program is adapted to cause a processor based system to execute steps that include determining whether the insertion area can be divided into two or more regions based on color. Methods and processor based apparatuses that perform one or more of these steps are also disclosed.

    Abstract translation: 非暂时计算机可读存储介质存储适于使基于处理器的系统执行包括分析图像的步骤的一个或多个计算机程序，使用人脸识别技术识别图像中的一个或多个面部，指定至少一个 识别的面部集体地表示为第一感兴趣区域，并且确定是否存在可插入附加内容的图像中的插入区域，而不妨碍第一感兴趣区域。 另一计算机程序适于使基于处理器的系统执行包括基于颜色来确定插入区域是否可以被划分为两个或更多个区域的步骤。 还公开了执行这些步骤中的一个或多个的方法和基于处理器的装置。

    Scheme for determining the locations and timing of advertisements and other insertions in media
    19.
    发明授权
    Scheme for determining the locations and timing of advertisements and other insertions in media 有权
    确定广告和媒体中其他插入的位置和时间的方案

    公开(公告)号：US08665373B2

    公开(公告)日：2014-03-04

    申请号：US13891095

    申请日：2013-05-09

    Applicant: Sony Computer Entertainment America LLC

    Inventor： Gary M. Zalewski

    IPC: H04N5/93

    CPC classification number: H04N5/147 ,  H04N21/4307 ,  H04N21/4312 ,  H04N21/4316 ,  H04N21/44008 ,  H04N21/44012 ,  H04N21/812 ,  H04N21/8583 ,  H04N21/8586

    Abstract: A method for use with content includes analyzing a sequence of frames of the content, determining whether an area exists in a scene depicted by the sequence of frames where additional content such as advertising can be inserted without obstructing activity in the scene, for any such area, determining an amount of time that the area is available when the sequence of frames is being played, and for any such area, determining a size of the area. A storage medium storing a computer program for causing a processor based system to execute these steps and an apparatus for use with content are also disclosed.

    Abstract translation: 一种与内容一起使用的方法，包括：分析内容的序列，确定是否存在一个区域，该区域是否存在于帧序列中描绘的场景，其中可以插入诸如广告的附加内容而不阻碍场景中的活动，对于任何这样的区域 确定当播放帧序列时该区域可用的时间量，以及确定该区域的大小的任何这样的区域。 还公开了存储用于使基于处理器的系统执行这些步骤的计算机程序和与内容一起使用的装置的存储介质。

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