MACHINE-LEARNED NEURAL NETWORK ARCHITECTURES FOR INCREMENTAL LIFT PREDICTIONS

    公开(公告)号:US20240005132A1

    公开(公告)日:2024-01-04

    申请号:US17855366

    申请日:2022-06-30

    CPC classification number: G06N3/0481 G06N3/08 G06Q30/0631

    Abstract: An online system trains a machine-learned lift prediction model configured as a neural network. The machine-learned lift prediction model can be used during the inference process to determine lift predictions for users and items associated with the online system. By configuring the lift prediction model as a neural network, the lift prediction model can capture and process information from users and items in various formats and more flexibly model users and items compared to existing methods. Moreover, the lift prediction model includes at least a first portion for generating control predictions and a second portion for generating treatment predictions, where the first portion and the second portion share a subset of parameters. The shared subset of parameters can capture information important for generating both control and treatment predictions even when the training data for a control group of users might be significantly smaller than that of the treatment group.

    INCREMENTALLY UPDATING EMBEDDINGS FOR USE IN A MACHINE LEARNING MODEL BY ACCOUNTING FOR EFFECTS OF THE UPDATED EMBEDDINGS ON THE MACHINE LEARNING MODEL

    公开(公告)号:US20230136886A1

    公开(公告)日:2023-05-04

    申请号:US17514177

    申请日:2021-10-29

    Abstract: An online concierge system uses a model to predict a user's interaction with an item, based on a user embedding for the user and an item embedding for the item. For the model to account for more recent interactions by users with items without retraining the model, the online concierge system generates updated item embeddings and updated user embeddings that account for the recent interactions by users with items. The online concierge system compares performance of the model using the updated item embeddings and the updated user embeddings relative to performance of the model using the existing item embeddings and user embeddings. If the performance of the model decreases, the online concierge system adjusts the updated user embeddings and the updated item embeddings based on the change in performance of the model. The adjusted updated user embeddings and adjusted updated item embeddings are stored for use by the model.

    Training a model to predict likelihoods of users performing an action after being presented with a content item

    公开(公告)号:US11593819B2

    公开(公告)日:2023-02-28

    申请号:US17343026

    申请日:2021-06-09

    Abstract: An online concierge system trains a user interaction model to predict a probability of a user performing an interaction after one or more content items are displayed to the user. This provides a measure of an effect of displaying content items to the user on the user performing one or more interactions. The user interaction model is trained from displaying content items to certain users of the online concierge system and withholding display of the content items to other users of the online concierge system. To train the user interaction model, the user interaction model is applied to labeled examples identifying a user and value based on interactions the user performed after one or more content items were displayed to the user and interactions the user performed when one or more content items were not used.

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