MONITORING STREAMING MEDIA CONTENT
    33.
    发明申请

    公开(公告)号:WO2012177866A3

    公开(公告)日:2012-12-27

    申请号:PCT/US2012/043535

    申请日:2012-06-21

    Abstract: Methods, apparatus and articles of manufacture to monitor streaming media content are disclosed. An example method disclosed herein to monitor streaming media content comprises extracting metering data having a first format from media content to be provided to a content presentation device via a transport stream, the extracted metering data identifying at least one of the media content or a source of the media content, the extracted metering data not being decodable by a meter associated with the content presentation device, transcoding the extracted metering data to form transcoded metering data having a second format decodable by the meter associated with the content presentation device, and encoding the transcoded metering data into a metadata channel to send the transcoded metering data to the content presentation device, the metadata channel being associated with the transport stream.

    METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION
    37.
    发明申请
    METHODS AND APPARATUS TO METER CONTENT EXPOSURE USING CLOSED CAPTION INFORMATION 审中-公开
    使用封闭信息的方法和装置测量内容暴露

    公开(公告)号:WO2007146876A3

    公开(公告)日:2008-04-03

    申请号:PCT/US2007070878

    申请日:2007-06-11

    Inventor: RAMASWAMY ARUN

    CPC classification number: H04H60/58 H04H60/59 H04H60/72 H04N21/47 H04N21/4884

    Abstract: Methods and apparatus to meter content exposure using closed caption information are disclosed. An example method comprises developing a keyword database of terms based on program guide descriptive of programs for a given time period, generating one or more values representative of likelihoods that one or more respective media content was presented based on a comparison of closed caption text and the keyword database, collecting audience measurement data, and employing the one or more likelihood values to identify a set of reference data for comparison to the audience measurement data to identify presented content.

    Abstract translation: 公开了使用隐藏字幕信息来测量内容曝光的方法和装置。 一种示例性方法包括:基于在给定时间段内描述节目的节目指南来开发术语的关键字数据库,基于隐藏字幕文本与所述视频文本的比较,生成代表表示一个或多个相应媒体内容的可能性的一个或多个值 收集观众测量数据,以及采用一个或多个似然值来识别用于与观众测量数据进行比较的一组参考数据,以识别呈现的内容。

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