公开(公告)号：WO2007140329A2

公开(公告)日：2007-12-06

申请号：PCT/US2007069787

申请日：2007-05-25

Applicant: QUALCOMM INC ,  WANG JUN ,  COLLINS BRUCE ,  BENNETT CHRIS ,  LO CHARLES N ,  WALKER GORDON KENT ,  GELLENS RANDALL C ,  JIN HAIPENG ,  DONDETI LAKSHMINATH

Inventor： WANG JUN ,  COLLINS BRUCE ,  BENNETT CHRIS ,  LO CHARLES N ,  WALKER GORDON KENT ,  GELLENS RANDALL C ,  JIN HAIPENG ,  DONDETI LAKSHMINATH

CPC classification number: H04L67/20 ,  G06Q30/02 ,  H04L67/306 ,  H04L67/32

Abstract: The disclosure is directed to an access terminal. The access terminal includes a display configured to enable a user to view a presentation having content, and a processing component configured to receive the presentation and select an advertisement to insert into the content of the presentation before the presentation is provided to the display for viewing by the user.

Abstract translation: 本公开涉及一种接入终端。 接入终端包括被配置为使得用户能够查看具有内容的呈现的显示器，以及处理组件，被配置为在将呈现提供给显示器之前接收演示文稿并选择要插入到演示文稿的内容中的广告，以便通过 用户。

公开(公告)号：WO2010135461A2

公开(公告)日：2010-11-25

申请号：PCT/US2010035463

申请日：2010-05-19

Applicant: QUALCOMM INC ,  LO CHARLES N ,  GILLIES DONALD W ,  STASKAUSKAS MARK G

Inventor： LO CHARLES N ,  GILLIES DONALD W ,  STASKAUSKAS MARK G

IPC: H04L29/08

CPC classification number: H04L67/26 ,  G06Q20/123 ,  G06Q20/32 ,  G06Q30/02 ,  H04L12/189 ,  H04L12/1895 ,  H04L67/04 ,  Y02D30/40

Abstract: Methods and systems enable application content for use by an application running on a receiver device to be broadcast by a mobile multimedia broadcast network for energy-efficient reception and use by receiver devices. Information about application content that will be broadcast is broadcast in application metadata messages. Receiver devices may receive such application metadata messages in a broadcast receiver client which passes the information to the application. The application may inform the broadcast receiver client of particular application content or filtering attributes to use in selecting application content to be received. The broadcast receiver client receives the indicated application content at the designated broadcast time and passes the received content to the application for processing. In an embodiment the application is a Mobile Billboard Advertising (MobAd) application, the application metadata includes attributes about ad content and the broadcast application content includes ad content.

Abstract translation: 方法和系统使得运动在接收机设备上的应用能够由移动多媒体广播网络广播的应用内容用于由接收机设备进行节能接收和使用。 将要广播的应用内容的信息在应用程序元数据消息中广播。 接收机设备可以在将信息传递给应用的广播接收机客户端中接收这样的应用元数据消息。 应用程序可以向广播接收方客户通知特定应用内容或过滤属性，以用于选择要接收的应用内容。 广播接收机客户端在指定的广播时间接收所指示的应用内容，并将接收到的内容传递给应用程序进行处理。 在一个实施例中，应用是移动广告牌广告（MobAd）应用，应用元数据包括关于广告内容的属性，并且广播应用内容包括广告内容。

公开(公告)号：WO2010017402A3

公开(公告)日：2010-04-01

申请号：PCT/US2009053020

申请日：2009-08-06

Applicant: QUALCOMM INC ,  LO CHARLES N ,  GILLIES DONALD W

Inventor： LO CHARLES N ,  GILLIES DONALD W

IPC: G06Q30/00 ,  H04N7/173

CPC classification number: H04N7/17327 ,  H04N7/17336 ,  H04N21/25435 ,  H04N21/41407 ,  H04N21/47211

Abstract: Methods and systems enable mobile TV broadcast service providers to allow dynamic pricing for access to broadcast programs. A server within a mobile TV broadcast network may negotiate the price for accessing a broadcast program with individual users via their mobile devices. The server may receive requests to access broadcast programs with price offers from mobile devices. The server may respond to price offers by accepting the price offer or by making a counter offer until a mutually agreeable price is identified. Alternatively, the server may implement any of a number of types of auctions for access rights to broadcast programs. Similar to negotiable dynamic pricing methods, once purchase requests for viewing access to broadcast content programs at current asking prices are accepted, the mobile TV broadcast service provider may transmit the appropriate decryption keys to the users who made accepted offers or bids.

Abstract translation: 方法和系统使移动电视广播服务提供商能够允许动态定价访问广播节目。 移动电视广播网络内的服务器可以通过他们的移动设备与单个用户协商访问广播节目的价格。 服务器可以接收来自移动设备的价格优惠访问广播节目的请求。 服务器可以通过接受价格报价或者通过提出还价来对价格报价作出响应，直到识别出双方都同意的价格。 或者，服务器可以实施许多类型的拍卖中的任何一种拍卖广播节目的访问权。 类似于可协商的动态定价方法，一旦接受以当前要价观看对广播内容节目的访问的购买请求，移动电视广播服务提供商可以将适当的解密密钥发送给进行接受的优惠或投标的用户。

公开(公告)号：WO2007092793A2

公开(公告)日：2007-08-16

申请号：PCT/US2007061577

申请日：2007-02-02

Applicant: QUALCOMM INC ,  LO CHARLES N ,  WANG JUN ,  DONDETI LAKSHMINATH REDDY ,  HAWKES PHILIP MICHAEL

Inventor： LO CHARLES N ,  WANG JUN ,  DONDETI LAKSHMINATH REDDY ,  HAWKES PHILIP MICHAEL

IPC: G06F21/00 ,  H04L29/06

CPC classification number: H04L63/06 ,  G06F21/10 ,  G06F2221/0797 ,  H04L2463/101 ,  H04W12/04

Abstract: Disclosed is a method for securely presenting content in a mobile station. The mobile station may have a smart module, a security agent, and an air interface for communicating with a content provider and with a remote content rights manager. The smart module stores content presentation units and has a proxy content rights manager for when the mobile station is unable to receive secure content keys from the remote content rights manager using the air interface. In the method, content presentation units are transferred from the remote rights manager to the smart module for storage. Secure content keys are requested from the smart module for allowing presentation of content requested while the mobile station is unable to communicate with the remote rights manager. The secure content keys are transferred, based on a stored content presentation unit, from the proxy content rights manager to the security agent for allowing content presentation.

Abstract translation: 公开了一种在移动台中安全地呈现内容的方法。 移动台可以具有智能模块，安全代理和用于与内容提供商和远程内容权限管理器通信的空中接口。 智能模块存储内容呈现单元，并且具有代理内容权限管理器，用于当移动站不能使用空中接口从远程内容权限管理器接收安全内容密钥时。 在该方法中，内容呈现单元从远程权限管理器传送到智能模块进行存储。 从智能模块请求安全内容密钥，以允许在移动台无法与远程权限管理器通信时呈现所请求的内容。 安全内容密钥基于存储的内容呈现单元从代理内容权限管理器传送到安全代理以允许内容呈现。