METHODS AND APPARATUS TO MONITOR CONSUMER BEHAVIOR ASSOCIATED WITH LOCATION-BASED WEB SERVICES
    48.
    发明申请
    METHODS AND APPARATUS TO MONITOR CONSUMER BEHAVIOR ASSOCIATED WITH LOCATION-BASED WEB SERVICES 审中-公开
    与基于位置的WEB服务相关的监控消费者行为的方法和设备

    公开(公告)号:WO2008003089A2

    公开(公告)日:2008-01-03

    申请号:PCT/US2007/072544

    申请日:2007-06-29

    CPC classification number: G06Q30/02 G06Q30/0256

    Abstract: Example methods, apparatus, systems, and articles of manufacture to monitor consumer behavior associated with location-based web services are disclosed. A disclosed example method involves receiving a query from a mobile device including a query criterion and a first location identifier. A second location identifier is retrieved from a database that associates the second location identifier with an advertisement identifier indicative of an advertisement at a fixed location. The advertisement indicated by the advertisement identifier is credited as having been exposed to a user of the mobile device in response to the first location identifier matching the second location identifier or the first location identifier indicating a first location within a distance of a second location indicated by the second location identifier.

    Abstract translation: 公开了用于监视与基于位置的web服务相关联的消费者行为的示例性方法,装置,系统和制品。 公开的示例性方法涉及从移动设备接收包括查询标准和第一位置标识符的查询。 从数据库检索第二位置标识符,该数据库将第二位置标识符与指示在固定位置处的广告的广告标识符相关联。 由广告标识符指示的广告被记录为已经暴露给移动设备的用户,以响应于与第二位置标识符相匹配的第一位置标识符或第一位置标识符,该第一位置标识符指示在由第二位置指示的第二位置的距离内的第一位置 第二位置标识符。

    METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS
    50.
    发明申请
    METHODS AND APPARATUS FOR MEDIA SOURCE IDENTIFICATION AND TIME SHIFTED MEDIA CONSUMPTION MEASUREMENTS 审中-公开
    媒体来源识别和时间变化媒体消费测量的方法和装置

    公开(公告)号:WO2006055971A2

    公开(公告)日:2006-05-26

    申请号:PCT/US2005/042561

    申请日:2005-11-22

    Inventor: RAMASWAMY, Arun

    Abstract: Method and apparatus for media source identification and time shifted media consumption measurements are disclosed. A disclosed method identifies a media source by generating first signature information based on media presented via a media delivery device and comprising the first signature information to second signature information. The second signature information is derived from a library of signature information local to the media delivery device. The disclosed method generates a collection of matching signature information based on the comparison of the first and second signature information, and identifies a source of the media presented via the media delivery device based on the collection of matching signature information.

    Abstract translation: 公开了用于媒体源标识和时移介质消耗测量的方法和装置。 所公开的方法通过基于经由媒体传送设备呈现的媒体生成第一签名信息来识别媒体源,并且包括第一签名信息给第二签名信息。 第二签名信息从媒体传送设备本地的签名信息库导出。 所公开的方法基于第一和第二签名信息的比较来生成匹配签名信息的集合,并且基于匹配签名信息的收集来识别通过媒体传送设备呈现的媒体的源。

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