Abstract:
In some embodiments, in an exemplary advertising system multiple bidders compete for ad cache space on devices which display ads. The bidders are, e.g., advertisers, ad networks, and/or loyalty program providers. The devices which store and display the ads are, e.g., mobile and/or stationary wireless communications devices. An individual bidder is provided with contextual information that is of relevance to the individual bidder. The contextual information is about the device onto which ads may be loaded. Different bidders may be, and sometimes are, supplied with different restricted information. Various embodiments are directed to a methods and apparatus for operating an ad broker system.
Abstract:
A method of creating a DNS record in a DNS is provided. The method includes receiving one of an allocation record or information for obtaining the allocation record from a wireless device. The allocation record includes an expression. In addition, the method includes creating a DNS record for the expression. Furthermore, the method includes associating the DNS record with a credential.
Abstract:
A method of operating a wireless device includes displaying an advertisement on the wireless device. In addition, the method includes differentiating the display of the advertisement based on at least one criterion in order to indicate to a user of the wireless device a satisfaction of the at least one criterion. A method of operating a server includes receiving at least one criterion. In addition, the method includes differentiating a display of an advertisement based on the at least one criterion in order to indicate to a user of a wireless device a satisfaction of the at least one criterion. Furthermore, the method includes sending the differentiated advertisement for display on the wireless device.
Abstract:
A method apparatus, processor, and computer program product for wireless communication, including employing a communication interface to obtain a binding update message from a mobile node (MN). A data process is employed to analyze the binding update message for a network address of a corresponding node (CN). A communication interface is employed to initiate a long-life secure association between the CN and a network agent serving the MN if the binding update message contains the network address of the CN, wherein the long-life secure association enables the MN and CN to participate in a route optimized (RO) mobile communication session. The method may include employing a data processor to generate a binding cache entry for the network entity or a network component serving the network entity, wherein the binding cache entry includes a security key that facilitates a route optimized communication session with the network entity or the network component.
Abstract:
Systems and methodologies are described that facilitate tunneling within wireless communication systems. Flow identification information is dynamically generated for data flows within a communication system. This flow identification information assists in determining appropriate flow specific policies to be applied with respective data flows. The flow identification information along with the flow specific policies can be communicated to an access mechanism which transmits the data flows in accordance with the flow specific policies. Different aspects relate to using source addresses in combination with the flow identification information for identifying different IP flows originating at a plurality of sources. The flow identification information also facilitates in verifying if different flows are transmitted in accordance with appropriate rules. The generated data flows are transmitted with respective flow identification information in order to facilitate the verification process.
Abstract:
A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus receives information from a serving base station and at least one neighboring base station. The information indicates a time allocation of discovery resources allocated by each of the serving base station and the at least one neighboring base station for performing direct discovery. The apparatus further determines a subframe timing of the serving base station and the at least one neighboring base station, and performs direct discovery using the time allocation of the discovery resources allocated by each of the serving base station and the at least one neighboring base station based on a determined subframe timing of the serving base station or a neighboring base station corresponding to the discovery resources.
Abstract:
Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.
Abstract:
An apparatus and method for providing gateway relocation to an external network wherein a user equipment (UE) includes an initial external network connection via a source core node, comprises initializing a mobility event, reallocating the initial external network connection from via the source core node to via a target core node to create a new external network connection, allocating the new IP address to the UE for the new external network connection, and using the new IP address.
Abstract:
Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.
Abstract:
Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.