ARTIFICIAL INTELLIGENCE TECHNIQUES FOR BID OPTIMIZATION USED FOR GENERATING DYNAMIC ONLINE CONTENT

    公开(公告)号:US20210374809A1

    公开(公告)日:2021-12-02

    申请号:US17403702

    申请日:2021-08-16

    Applicant: Adobe Inc.

    Abstract: Techniques are disclosed for real-time bidding (e.g., for dynamic online content placement) using an optimized final bid. The final bid is determined based on a predicted clearing price and an initial bid. The initial bid represents a value to a prospective content provider, and may be computed based on campaign information. The predicted clearing price is a predicted amount paid, and may be predicted using a model trained using historical winning bids data. The clearing price may be predicted using a quantile regression model, where the quantile can be selected to control bid aggressiveness. In some cases, the quantile is determined based on pacing in an overall campaign. Once the initial bid and the predicted clearing price are calculated, the final bid is computed based on the initial bid and the predicted clearing price.

    Artificial intelligence techniques for bid optimization used for generating dynamic online content

    公开(公告)号:US11127050B2

    公开(公告)日:2021-09-21

    申请号:US16687082

    申请日:2019-11-18

    Applicant: Adobe Inc.

    Abstract: Techniques are disclosed for real-time bidding (e.g., for dynamic online content placement) using an optimized final bid. The final bid is determined based on a predicted clearing price and an initial bid. The initial bid represents a value to a prospective content provider, and may be computed based on campaign information. The predicted clearing price is a predicted amount paid, and may be predicted using a model trained using historical winning bids data. The clearing price may be predicted using a quantile regression model, where the quantile can be selected to control bid aggressiveness. In some cases, the quantile is determined based on pacing in an overall campaign. Once the initial bid and the predicted clearing price are calculated, the final bid is computed based on the initial bid and the predicted clearing price.

    Latency mitigation for encoding data

    公开(公告)号:US11120363B2

    公开(公告)日:2021-09-14

    申请号:US15788455

    申请日:2017-10-19

    Applicant: ADOBE INC.

    Abstract: Embodiments of the present disclosure provide systems, methods, and computer storage media for mitigating latencies associated with the encoding of digital assets. Instead of waiting for codebook generation to complete in order to encode a digital asset for storage, embodiments described herein describe a shifting codebook generation and employment technique that significantly mitigates any latencies typically associated with encoding schemes. As a digital asset is received, a single codebook is trained based on each portion of the digital asset, or in some instances along with each portion of other digital assets being received. The single codebook is employed to encode subsequent portion(s) of the digital asset as it is received. The process continues until an end of the digital asset is reached or another command to terminate the encoding process is received. To encode an initial portion of the digital asset, a bootstrap codebook can be employed.

    ARTIFICIAL INTELLIGENCE TECHNIQUES FOR BID OPTIMIZATION USED FOR GENERATING DYNAMIC ONLINE CONTENT

    公开(公告)号:US20210150585A1

    公开(公告)日:2021-05-20

    申请号:US16687082

    申请日:2019-11-18

    Applicant: Adobe Inc.

    Abstract: Techniques are disclosed for real-time bidding (e.g., for dynamic online content placement) using an optimized final bid. The final bid is determined based on a predicted clearing price and an initial bid. The initial bid represents a value to a prospective content provider, and may be computed based on campaign information. The predicted clearing price is a predicted amount paid, and may be predicted using a model trained using historical winning bids data. The clearing price may be predicted using a quantile regression model, where the quantile can be selected to control bid aggressiveness. In some cases, the quantile is determined based on pacing in an overall campaign. Once the initial bid and the predicted clearing price are calculated, the final bid is computed based on the initial bid and the predicted clearing price.

    Utilizing a trained multi-modal combination model for content and text-based evaluation and distribution of digital video content to client devices

    公开(公告)号:US10860858B2

    公开(公告)日:2020-12-08

    申请号:US16009559

    申请日:2018-06-15

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to systems, methods, and computer readable media that utilize a trained multi-modal combination model for content and text-based evaluation and distribution of digital video content to client devices. For example, systems described herein include training and/or utilizing a combination of trained visual and text-based prediction models to determine predicted performance metrics for a digital video. The systems described herein can further utilize a multi-modal combination model to determine a combined performance metric that considers both visual and textual performance metrics of the digital video. The systems described herein can further select one or more digital videos for distribution to one or more client devices based on combined performance metrics associated with the digital videos.

    UTILIZING A TRAINED MULTI-MODAL COMBINATION MODEL FOR CONTENT AND TEXT-BASED EVALUATION AND DISTRIBUTION OF DIGITAL VIDEO CONTENT TO CLIENT DEVICES

    公开(公告)号:US20190384981A1

    公开(公告)日:2019-12-19

    申请号:US16009559

    申请日:2018-06-15

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to systems, methods, and computer readable media that utilize a trained multi-modal combination model for content and text-based evaluation and distribution of digital video content to client devices. For example, systems described herein include training and/or utilizing a combination of trained visual and text-based prediction models to determine predicted performance metrics for a digital video. The systems described herein can further utilize a multi-modal combination model to determine a combined performance metric that considers both visual and textual performance metrics of the digital video. The systems described herein can further select one or more digital videos for distribution to one or more client devices based on combined performance metrics associated with the digital videos.

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