System and methods for a universal integration framework for data analytics pipelines

    公开(公告)号:US12014400B1

    公开(公告)日:2024-06-18

    申请号:US16986090

    申请日:2020-08-05

    CPC classification number: G06Q30/0277 G06F3/04847 G06Q30/0201 H04L63/0428

    Abstract: A system and methods for a universal integration framework for data analytics pipelines are disclosed. According to one embodiment, a computer-implemented method maintains internal consumer data that has a consumer ID associated with a consumer based on events at a partner platform. The platform server determines target characteristics based on instructions provided by a client or the internal consumer data and generates a target consumer group associated with an internal project ID based on the target characteristics, wherein the target consumer group includes the consumer ID and internal consumer data associated with each consumer. The platform server transmits the target consumer group to the partner platform and receives partner event data indicative of updates to consumer data. The platform server generates an updated target consumer group based on the updated consumer data and transmits updates to the partner platform to improve consumer interest.

    Cross-media targetable content recommender system for audience extension in content delivery systems

    公开(公告)号:US12014399B2

    公开(公告)日:2024-06-18

    申请号:US17149947

    申请日:2021-01-15

    Inventor: Moussa Taifi

    CPC classification number: G06Q30/0276 G06N20/00 G06Q30/0201 G06Q30/0246

    Abstract: Aspects of the subject disclosure may include, for example, collecting television viewership information for viewers of television content items of a television advertising campaign, collecting digital viewership information for online activity by users, joining the television viewership information and the digital viewership information, wherein the joining comprises associating household identifiers of the television viewership information with device identifiers of the digital viewership information, building a content ranking of digital content items closest to the television content items and initiating, by the processing system, a digital advertising campaign with one or more digital content items of the content ranking of digital content items attached to the digital advertising campaign. Other embodiments are disclosed.

    Information processing device, information processing system, program, and computer-readable recording medium

    公开(公告)号:US12013475B2

    公开(公告)日:2024-06-18

    申请号:US17780133

    申请日:2020-11-09

    Inventor: Hideki Tachinami

    CPC classification number: G01S5/0269 G06Q30/0201

    Abstract: The present invention is an information processor including: a storage configured to store information related to an area in which a user moves around; a position calculator configured to calculate, based on a transmission signal of a communication device that moves together with the user, positions in the area of the communication device with the lapse of time; and a measuring unit configured to measure time during which each of virtual points continuously exists in a region with movement of the user, each of the virtual points being defined at a point of intersection between virtual lines that are arranged in grid in the area, the region centering at each position that is calculated by the position calculator, wherein a size of the region is set to contain at least two of the virtual points.

    Consumer Goods Sampling and Retail Vending Device

    公开(公告)号:US20240193625A1

    公开(公告)日:2024-06-13

    申请号:US18523854

    申请日:2023-11-29

    CPC classification number: G06Q30/0201

    Abstract: A retail and marketing device, method and systems for interfacing consumers, brands and/or retailers to assist in determining consumer preferences and purchasing patterns in order to understand purchasing intent and conversion. The device is directed to an automated, touchscreen or touchless interface, which can include integrated smartphone technology, coupled with a product sampling and product dispensing devices, utilizing a direct consumer interface, whereby artificial intelligence (“AI”), machine learning, gamification, and/or rewards systems may all be incorporated and used to enhance consumer sampling and product interactions and experiences, optionally coupled with the ability to offer advertising services and consumer-specific data to retailers, brands, vendors and product manufacturers.

    Machine learning based user targeting

    公开(公告)号:US12008591B2

    公开(公告)日:2024-06-11

    申请号:US16542240

    申请日:2019-08-15

    Inventor: Daniel J. Baird

    CPC classification number: G06Q30/0204 G06N20/00 G06Q30/0201 G06Q30/0276

    Abstract: Apparatuses, methods, program products, and systems are disclosed for machine learning based user targeting. An apparatus includes one or more memory devices in communication with one or more processing devices. An apparatus includes a subject module that receives subject data associated with a subject. Subject data includes data that describes a subject. An apparatus includes an affinity module that determines, using a machine learning model, an affinity level of each of one or more entities in relation to a subject. Subject data is provided as input to a machine learning model. An apparatus includes a campaign module that generates one or more promotional campaign strategies for a subject based at least in part on an affinity level of each of one or more entities in relation to a subject. One or more promotional campaign strategies target a subject to one or more entities.

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