KEY-VALUE MEMORY NETWORK FOR PREDICTING TIME-SERIES METRICS OF TARGET ENTITIES

    公开(公告)号:US20210350175A1

    公开(公告)日:2021-11-11

    申请号:US16868942

    申请日:2020-05-07

    Applicant: Adobe Inc.

    Abstract: This disclosure involves using key-value memory networks to predict time-series data. For instance, a computing system retrieves, for a target entity, static feature data and target time-series feature data. The computing system can normalize the target time-series feature data based on a normalization scale. The computing system also generates input data by, for example, concatenating the static feature data, the normalized time-series feature data, and time-specific feature data. The computing system generates predicted time-series data for the target metric of the target entity by applying a key-value memory network to the input data. The key-value memory network can include a key matrix learned from training static feature data and training time-series feature data, a value matrix representing time-series trends, and an output layer with a continuous activation function for generating predicted time-series data.

    Personalized e-learning using a deep-learning-based knowledge tracing and hint-taking propensity model

    公开(公告)号:US10943497B2

    公开(公告)日:2021-03-09

    申请号:US15964869

    申请日:2018-04-27

    Applicant: ADOBE INC.

    Abstract: Techniques are described for jointly modeling knowledge tracing and hint-taking propensity. During a read phase, a co-learning model accepts as inputs an identification of a question and the current knowledge state for a learner, and the model predicts probabilities that the learner will answer the question correctly and that the learner will use a learning aid (e.g., accept a hint). The predictions are used to personalize an e-learning plan, for example, to provide a personalized assessment. By using these predictions to personalize a learner's experience, for example, by offering hints at optimal times, the co-learning system increases efficiencies in learning and improves learning outcomes. Once a learner has interacted with a question, the interaction is encoded and provided to the co-learning model to update the learner's knowledge state during an update phase.

    Predictive Modeling with Entity Representations Computed from Neural Network Models
Simultaneously Trained on Multiple Tasks

    公开(公告)号:US20190272553A1

    公开(公告)日:2019-09-05

    申请号:US15909723

    申请日:2018-03-01

    Applicant: Adobe Inc.

    Abstract: This disclosure involves predictive modeling with entity representations computed from neural network models simultaneously trained on multiple tasks. For example, a method includes a processing device performing operations including accessing input data for an entity and transforming the input data into a dense vector entity representation representing the entity. Transforming the input data includes applying, to the input data, a neural network including simultaneously trained propensity models. Each propensity model predicts a different task based on the input data. Transforming the input data also includes extracting the dense vector entity representation from a common layer of the neural network to which the propensity models are connected. The operations performed by the processing device include computing a predicted behavior by applying a predictive model to the dense vector entity representation and transmitting the predicted behavior to a computing device that customizes a presentation of electronic content at a remote user device.

    Value function-based estimation of multi-channel attributions

    公开(公告)号:US10395272B2

    公开(公告)日:2019-08-27

    申请号:US14942109

    申请日:2015-11-16

    Applicant: Adobe Inc.

    Abstract: Techniques for analyzing marketing channels are described. Users are exposed to the marketing channels. User responses (e.g., purchases and no-purchases) to the exposures are tracked. Upon a request from a marketer to analyze an attribution of a marketing channel, the user responses are analyzed. The attribution represents the credit that the marketing channel should get for influencing the users exposed thereto into exhibiting a particular user response (e.g., a purchase). The analysis involves multiple steps. In a first step, a non-parametric estimation is used to generate a value function at a user-level. In a second step, a coalitional game approach is used to estimate the attribution based on the value function. A response is provided to the marketer with data about the attribution.

    Providing personalized alerts and anomaly summarization

    公开(公告)号:US12112349B2

    公开(公告)日:2024-10-08

    申请号:US15238208

    申请日:2016-08-16

    Applicant: ADOBE INC.

    CPC classification number: G06Q30/0244

    Abstract: Methods and systems are provided herein for summarizing a set of anomalies corresponding to a group of metrics of interest to a monitoring system user. Initially, a set of anomalies corresponding to a group of metrics is identified as having values that are outside of a predetermined range. A correlation value is determined for at least a portion of pairs of anomalies in the set of anomalies. For each anomaly in the set of anomalies, an informativeness value is computed that indicates how informative each anomaly in the set of anomalies is to the monitoring system user. The correlation values and the informativeness values are then used to identify at least one key anomaly and a plurality of non-key anomalies from the set of anomalies. A summary is generated of the identified at least one key anomaly to provide information to the monitoring system user about the set of anomalies for a particular time period.

    FACILITATING EXPERIENCE-BASED MODIFICATIONS TO INTERFACE ELEMENTS IN ONLINE ENVIRONMENTS BY EVALUATING ONLINE INTERACTIONS

    公开(公告)号:US20240232775A9

    公开(公告)日:2024-07-11

    申请号:US17969643

    申请日:2022-10-19

    Applicant: Adobe Inc.

    CPC classification number: G06Q10/06393 G06F3/0484

    Abstract: In some examples, an environment evaluation system accesses interaction data recording interactions by users with an online platform hosted by a host system and computes, based on the interaction data, interface experience metrics. The interface experience metrics includes an individual experience metric for each user and a transition experience metric for each transition in the interactions by the users with the online platform. The environment evaluation system identifies a user with the individual experience metric below a pre-determined threshold, identifies a transition performed by the user that has a transition experience metric below a second threshold, and analyzes the transition to determine users who have performed the transition. The environment evaluation system updates the host system with the individual experience metrics and the transition metrics, based on which the host system can perform modifications of interface elements of the online platform to improve the experience.

    Provisioning interactive content based on predicted user-engagement levels

    公开(公告)号:US11886964B2

    公开(公告)日:2024-01-30

    申请号:US17322108

    申请日:2021-05-17

    Applicant: Adobe Inc.

    CPC classification number: G06N20/00 G06F3/0484 H04L67/535

    Abstract: Methods and systems disclosed herein relate generally to systems and methods for using a machine-learning model to predict user-engagement levels of users in response to presentation of future interactive content. A content provider system accesses a machine-learning model, which was trained using a training dataset including previous user-device actions performed by a plurality of users in response to previous interactive content. The content provider system receives user-activity data of a particular user and applies the machine-learning model to the user-activity data, in which the user-activity data includes user-device actions performed by the particular user in response to interactive content. The machine-learning model generates an output including a categorical value that represents a predicted user-engagement level of the particular user in response to a presentation of the future interactive content.

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