PREDICTING A PERSONA CLASS BASED ON OVERLAP-AGNOSTIC MACHINE LEARNING MODELS FOR DISTRIBUTING PERSONA-BASED DIGITAL CONTENT

    公开(公告)号:US20210056458A1

    公开(公告)日:2021-02-25

    申请号:US16545224

    申请日:2019-08-20

    Applicant: Adobe Inc.

    Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for intelligently predicting a persona class of a client device and/or target user utilizing an overlap-agnostic machine learning model and distributing persona-based digital content to the client device. In particular, in one or more embodiments, the persona classification system can learn overlap-agnostic machine learning model parameters to apply to user traits in real-time or in offline batches. For example, the persona classification system can train and utilize an overlap-agnostic machine learning model that includes an overlap-agnostic embedding model, a trained user-embedding generation model, and a trained persona prediction model. By applying the learned overlap-agnostic machine learning model parameters to the target user traits, the persona classification system can predict a persona class for sending digital content based on the predicted persona class.

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