公开(公告)号：US12050612B2

公开(公告)日：2024-07-30

申请号：US17895863

申请日：2022-08-25

Applicant: Graphite Growth, Inc.

Inventor： Jose Luis Paredes ,  Marcos Ciarrocchi ,  Gregory Druck

IPC: G06F16/2457 ,  G06F16/28 ,  G06Q30/0201

CPC classification number: G06F16/24578 ,  G06F16/285 ,  G06Q30/0201

Abstract: A system generates a topic graph based on the SERP data for high-ranking keywords in a search engine. Clustering may be based on (for example) degrees of intersection between links in search results of keywords from the SERP data, or keyword embeddings on the SERP data. The topic graph loosely clusters the keywords, such that the keywords have at least a threshold degree of similarity to their clusters, but not necessarily to all the other keywords in the cluster. As a consequence of the loose clustering, a given topic contains keywords that represent different aspects of the same concept, such that a content viewer would likely be interested in a piece of content that addresses the different aspects, and a search engine would be more likely to highly rank the content within its search results for one of the keywords. The system may also provide a user interface permitting a user to browse and filter the topics in the topic graph according to search criteria, as well as to see the topics ordered according to topic ROI estimates computed by the system.