公开(公告)号：US12254482B2

公开(公告)日：2025-03-18

申请号：US18159249

申请日：2023-01-25

Applicant: MAPLEBEAR INC.

Inventor： Jacob Solotaroff ,  Jamie Rapperport

IPC: G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0211 ,  G06Q30/0251

Abstract: Systems and methods for a contract-based offer generator is provided. A contract for a promotional offer on a product is received. Data is extracted from the contract. An offer band is accessed, and a plurality of test offers are selected from the offer bank by scoring each offer in the offer bank against the extracted data. The promotional offer and the selected plurality of test offers are deployed in a plurality of retail locations. This is done by maximizing orthogonality between the following variables: store sales, store out of stock rates, number of relevant SKUs carried in each store, temporal effects, discount depth, buy quantity and offer structure.

公开(公告)号：US20240257172A1

公开(公告)日：2024-08-01

申请号：US18634967

申请日：2024-04-14

Applicant: Maplebear Inc.

Inventor： Tony Ventrice ,  Michael Montero ,  Jamie Rapperport

IPC: G06Q30/0201 ,  G06Q30/0211 ,  G06Q30/0251

CPC classification number: G06Q30/0206 ,  G06Q30/0211 ,  G06Q30/0255 ,  G06Q30/0271

Abstract: Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.

公开(公告)号：US12014389B2

公开(公告)日：2024-06-18

申请号：US18182355

申请日：2023-03-12

Applicant: MAPLEBEAR INC.

Inventor： Tony Ventrice ,  Michael Montero ,  Jamie Rapperport

IPC: G06Q30/00 ,  G06Q30/0201 ,  G06Q30/0211 ,  G06Q30/0251

CPC classification number: G06Q30/0206 ,  G06Q30/0211 ,  G06Q30/0255 ,  G06Q30/0271

Abstract: Systems and methods for a collaborative offer portal is provided. A proposed offer is received from a manufacturer, including an offer structure and a number of consumers they wish to target. Transaction logs of a retailer are accessed to determine an audience for the offer by calculating a return on investment (ROI) for the customer base using the retailer's records given the offer type. The consumers are then grouped by their ROI distribution, and the ROI for the deal is calculated based upon the offer size in light of this distribution. From the offer ROI a discount percentage to be paid by the retailer versus the merchant can be created. The retailer may then choose to accept the offer for deployment.