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1.发明申请公开(公告)号：US20140143067A1
公开(公告)日：2014-05-22
申请号：US14078137
申请日：2013-11-12
Applicant: Yahoo! Inc.
Inventor： Amit Kumar , Stephen Kemmerling
CPC classification number: G06Q30/0631 , G06Q30/0275
Abstract: Methods and systems are provided for use, for example, in e-commerce. E-commerce data from a merchant may be received regarding interactions of customers with a website of the merchant. Characteristics of the e-commerce data may be identified. Based at least in part on the one or more identified characteristics, a plurality of marketing actions may be selected, or automatically selected, that are potentially effective for the merchant. The selected marketing actions may be ranked based at least in part on one or more of a quality score and one or more bids associated with each of the selected marketing actions. A ranked list of the selected marketing actions may be provided, or recommended, to the merchant.
Abstract translation: 方法和系统被提供用于例如电子商务。 可以收到来自商家的电子商务数据，涉及与商户的网站的客户的交互。 可以识别电子商务数据的特征。 至少部分地基于一个或多个所识别的特征，可以选择或自动选择对商家有潜在有效的多个营销动作。 所选择的营销动作可以至少部分地基于与所选择的营销动作中的每一个相关联的质量得分和一个或多个出价中的一个或多个。 可以向商家提供或推荐所选营销活动的排名列表。
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公开(公告)号：US10026113B2
公开(公告)日：2018-07-17
申请号：US14078137
申请日：2013-11-12
Applicant: Yahoo! Inc.
Inventor： Amit Kumar , Stephen Kemmerling
Abstract: Methods and systems are provided for use, for example, in e-commerce. E-commerce data from a merchant may be received regarding interactions of customers with a website of the merchant. Characteristics of the e-commerce data may be identified. Based at least in part on the one or more identified characteristics, a plurality of marketing actions may be selected, or automatically selected, that are potentially effective for the merchant. The selected marketing actions may be ranked based at least in part on one or more of a quality score and one or more bids associated with each of the selected marketing actions. A ranked list of the selected marketing actions may be provided, or recommended, to the merchant.
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