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公开(公告)号:US10832280B2
公开(公告)日:2020-11-10
申请号:US15163679
申请日:2016-05-25
Applicant: comScore, Inc.
Inventor: Matthew L. Malloy , Scott Alfeld , Paul Barford
Abstract: Methods and systems for fraudulent traffic detection and estimation are disclosed. Initially, an empirical distribution of a plurality of features based on a first plurality of datapoints for the plurality of features is received. Next, a model distribution of the plurality of features based on a second plurality of datapoints for the plurality of features is received. Then, it is determined, a minimum number of datapoints to remove from the first plurality of datapoints to create a modified empirical distribution corresponding to the model distribution within a first significance level. Finally, an alert that the first plurality of web traffic includes at least one fraudulent instance of web traffic is generated in response to the determination that the minimum number of datapoints is greater than a first threshold.
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2.
公开(公告)号:US20190108554A1
公开(公告)日:2019-04-11
申请号:US15726777
申请日:2017-10-06
Applicant: comScore, Inc.
Inventor: Matthew L. Malloy , Paul Barford , Ceyhun Alp
Abstract: A computerized method of generating a report is disclosed, along with a corresponding system and non-transitory computer-readable medium. The method may include receiving training data including labeled feature sets and an indicator of a common device. The method may include receiving a first identifier with a first feature set, and a second identifier with a second feature set. The method may include correlating the first and second feature sets, and generating a common device score based on the correlated first and second feature sets and the training data. The method may also include comparing the common device score to a threshold, and associating, in response to the comparison, the first identifier and the second identifier with a device. The method may further include generating the report that indicates that the first and second identifiers are associated with the device.
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公开(公告)号:US20180158104A1
公开(公告)日:2018-06-07
申请号:US15369512
申请日:2016-12-05
Applicant: comScore, Inc.
Inventor: Matthew L. MALLOY , Paul Barford
Abstract: A computerized method of transmitting content to a first device and a second device may include receiving a first identifier and first location data of the first device, and a second identifier and second location data of the second device. The method may include comparing the first location data with the second location data, and generating a co-location score in response to the comparison. The method may include determining that the co-location score is greater than a threshold, and responsively generating household data indicative of a relationship between the first device and the second device. The method may further include generating and transmitting a report indicating the relationship to a content provider that transmits content to the first device and the second device.
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公开(公告)号:US20180137543A1
公开(公告)日:2018-05-17
申请号:US15352571
申请日:2016-11-15
Applicant: comScore, Inc.
Inventor: Charles Thomas , Paul Barford
CPC classification number: G06Q30/0277 , G06F21/52 , G06F21/629
Abstract: A computerized process of detecting content blocking software may include forwarding, to a client device, instructions to enable scanning of a web browser and a file with features resembling advertisement content, and receiving a report from the forwarded instructions indicative of a response of a webpage generated by a web browser of the client device in response to the loaded file. The computerized process may also include analyzing the report based on an expected response of the web browser, and indicating the presence of the content blocking software based on the analysis.
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公开(公告)号:US20200058037A1
公开(公告)日:2020-02-20
申请号:US16103679
申请日:2018-08-14
Applicant: comScore, Inc.
Inventor: Keith Funkhouser , Matthew L. Malloy , Benjamin Itzkowitz , Paul Deitrick , Frank E. Pecjak , Paul Barford
IPC: G06Q30/02
Abstract: A reporting server may access a first data set that indicates an association between one or more device identifiers and one or more content identifiers and a second data set that indicates an association between the one or more device identifiers and one or more user identifiers. The reporting server may determine, based on the first data set and the second data set, that at least one user associated with a user identifier of the second data set has accessed content associated with a plurality of the content identifiers of the first data set, and may generate a report that represents, for each content identifier, a number of unique user identifiers associated with the content identifier.
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公开(公告)号:US10282761B2
公开(公告)日:2019-05-07
申请号:US15352576
申请日:2016-11-15
Applicant: comScore, Inc.
Inventor: Charles Thomas , Paul Barford
Abstract: A process of detecting an implemented blacklist may include downloading data from at least one blacklist. The process may also include compiling a list of image elements from the at least one blacklist based on a feature of the image elements, and selecting an image element from the list of image elements. The process may further include receiving a report indicative of the selected image successfully loading while a webpage is loaded on a web browser of a client device, and analyzing the report based on an expected response of the web browser to detect the implemented blacklist of the at least on blacklist.
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公开(公告)号:US10235697B2
公开(公告)日:2019-03-19
申请号:US15352571
申请日:2016-11-15
Applicant: comScore, Inc.
Inventor: Charles Thomas , Paul Barford
Abstract: A computerized process of detecting content blocking software may include forwarding, to a client device, instructions to enable scanning of a web browser and a file with features resembling advertisement content, and receiving a report from the forwarded instructions indicative of a response of a webpage generated by a web browser of the client device in response to the loaded file. The computerized process may also include analyzing the report based on an expected response of the web browser, and indicating the presence of the content blocking software based on the analysis.
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8.
公开(公告)号:US12288227B2
公开(公告)日:2025-04-29
申请号:US15726777
申请日:2017-10-06
Applicant: comScore, Inc.
Inventor: Matthew L. Malloy , Paul Barford , Ceyhun Alp
IPC: G06Q30/02 , G06F7/14 , G06N20/00 , G06Q30/0251
Abstract: A computerized method of generating a report is disclosed, along with a corresponding system and non-transitory computer-readable medium. The method may include receiving training data including labeled feature sets and an indicator of a common device. The method may include receiving a first identifier with a first feature set, and a second identifier with a second feature set. The method may include correlating the first and second feature sets, and generating a common device score based on the correlated first and second feature sets and the training data. The method may also include comparing the common device score to a threshold, and associating, in response to the comparison, the first identifier and the second identifier with a device. The method may further include generating the report that indicates that the first and second identifiers are associated with the device.
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公开(公告)号:US10769665B2
公开(公告)日:2020-09-08
申请号:US15369512
申请日:2016-12-05
Applicant: comScore, Inc.
Inventor: Matthew L. Malloy , Paul Barford
Abstract: A computerized method of transmitting content to a first device and a second device may include receiving a first identifier and first location data of the first device, and a second identifier and second location data of the second device. The method may include comparing the first location data with the second location data, and generating a co-location score in response to the comparison. The method may include determining that the co-location score is greater than a threshold, and responsively generating household data indicative of a relationship between the first device and the second device. The method may further include generating and transmitting a report indicating the relationship to a content provider that transmits content to the first device and the second device.
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公开(公告)号:US20180137544A1
公开(公告)日:2018-05-17
申请号:US15352576
申请日:2016-11-15
Applicant: comScore, Inc.
Inventor: Charles Thomas , Paul Barford
CPC classification number: G06Q30/0277 , G06F21/554 , G06F21/57 , H04L63/101
Abstract: A process of detecting an implemented blacklist may include downloading data from at least one blacklist. The process may also include compiling a list of image elements from the at least one blacklist based on a feature of the image elements, and selecting an image element from the list of image elements. The process may further include receiving a report indicative of the selected image successfully loading while a webpage is loaded on a web browser of a client device, and analyzing the report based on an expected response of the web browser to detect the implemented blacklist of the at least on blacklist.
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