A homogeneous fragrance preblend for liquid bleaches comprises (a) about 0.15-15% fragrance (b) about 1-25% hydrotrope (c) about 0.001-0.09% surfactant; and (d) water and miscellaneous minors as the remainder. A method of making such preblends is also disclosed. Such preblends are of use in the fragrancing of liquid bleaches.