The application discloses a content recommendation method and apparatus. The method includes: a server receiving a map output request from a user device, transmitting a shopping guide map that is requested to a user device which outputs the shopping guide map, wherein the shopping guide map is generated in advance based on where the commodity is at a shopping venue; acquiring the historical shopping record corresponding to a user account of the user device; checking up a first recommended commodity matches the historical shopping record, generating first recommendation alert information of the first recommended commodity, triggering the user device to output the shopping guide map and at the same time outputting the first recommendation alert information. According to the embodiments of the invention, the method and the apparatus increase shopping convenience.