The invention provides an information processing method and an intelligent magic cube. The information processing method comprises the steps that the intelligent magic cube acquires display information, a display screen is arranged on the outer wall of the magic cube block of the intelligent magic cube, and the display information is used for indicating the positions of K display blocks and K pieces of display content corresponding to the K display blocks; based on the display information, the K pieces of display content are displayed on the K display blocks; after the intelligent magic cube is rotated, updated information is determined; when it is determined that the display content displayed on the outer surface of the intelligent magic cube satisfies a preset condition based on the updated information, preset operation is triggered. A user can change the position of the display content on the outer surface of the intelligent magic cube by means of rotation of the intelligent magic cube, and some operation is triggered when the display content satisfies the preset condition, so that the interaction means between the user and products are enriched, and the use experience of the user is improved.