The present invention provides a NFC-label sales promotion object and a sales promotion system that provide word-of-mouth information for customers in real time in a store and allow said information to be written to a word-of-mouth information website, and can also obtain high-quality word-of-mouth information and to secure members. If the customer extends the smart phone (15) to the NFC label (17) of a swing POP (14), the smart phone (15) automatically starts up based on the command of the NFC label (17) via short-range wireless communication, and automatically visits a word-of-mouth information website of the shampoo (11) stored in a label storage unit (16) via the internet line, and the website screen is displayed on a display screen(25) of the smart phone (15). Therefore, the word-of-mouth information can be provided to the customers in the store in real time, and the customer can write to the word-of-mouth information website in the store. In addition, electronic points can be given to members who have published word-of-mouth information.