The invention provides a vehicle-mounted advertising screen control method based on the speed. The method comprises: acquring the current geographic position; calculating the distance from the currentgeographic position to the next area; obtaining the current speed, and setting a threshold value according to the current speed; judging whether the distance from the current geographic position to the next area is smaller than a threshold value or not; and according to a judgment result whether the distance from the current geographic position to the next region is smaller than a threshold value, playing an advertisement matched with the region attribute. The invention further provides a vehicle-mounted advertisement screen control device, equipment and system based on the speed. The problemthat in the prior art, a vehicle-mounted advertisement screen may affect urban landscape is solved, advertisements of content matched with regional attributes can be played, the advertisement contentis coordinated with surrounding cultural landscape and humanistic features, and good urban images and environment can be kept.