The invention discloses a jacking mechanism for an automatic guided vehicle and the automatic guided vehicle, and relates to the technical field of intelligent transporting devices. The vehicle comprises a vehicle body, wherein the jacking mechanism is arranged on the vehicle body and comprises a driving part, a transmitting assembly, a jacking assembly and a lifting plate; the transmitting assembly comprises a transmitting rod and a rotating shaft, wherein the rotating shaft is rotationally connected to the vehicle body; the driving part is arranged on the vehicle body; one end of the transmitting rod is fixedly arranged on the rotating shaft in a sleeving manner, and the other end of the transmitting rod is in transmitting connection with the driving part so as to drive the end, connected with the rotating shaft, of the transmitting rod to rotate around the central axis of the rotating shaft; and the jacking assembly comprises a jacking rod and a sliding part connected with the jacking rod, wherein the jacking rod is fixedly arranged on the rotating shaft in a sleeving manner, and the sliding part is in sliding connection with the lifting plate. According to the mechanism and thevehicle, the reciprocating motion of the lifting plate in the vertical direction is realized, and the possibility that the lifting plate is prone to skewing is reduced.