Methods and systems are provided for use, for example, in e-commerce. E-commerce data from a merchant may be received regarding interactions of customers with a website of the merchant. Characteristics of the e-commerce data may be identified. Based at least in part on the one or more identified characteristics, a plurality of marketing actions may be selected, or automatically selected, that are potentially effective for the merchant. The selected marketing actions may be ranked based at least in part on one or more of a quality score and one or more bids associated with each of the selected marketing actions. A ranked list of the selected marketing actions may be provided, or recommended, to the merchant.