A power transfer system includes a power reception coil arranged on a bottom surface of a vehicle, a plurality of members arranged along the bottom surface, a plurality of temperature detectors arranged around the power reception coil, and a controller that causes the power to be transmitted from a power transmission coil to decrease when a detection temperature of any of the plurality of temperature detectors is equal to or higher than a prescribed threshold, the prescribed value being set lower for a temperature detector of the plurality of temperature detectors provided closer to a member having a lower heat resistance.