Provided are a method for a terminal to perform frequency measurement on the basis of a cell specific priority in a wireless communication system, and an apparatus for supporting the same. The terminal may be configured to: receive the cell specific priority and a frequency specific priority from a network; compare a cell specific priority of a first cell and a frequency specific priority of the frequency to which the first cell belongs; determine whether to apply the cell specific priority of the first cell to the frequency to which the first cell belongs; and perform frequency measurement on the basis of the determined priority. The first cell is a cell for which a cell specific priority is set, and the cell specific priority may be set to be the same for each frequency.