Methods, systems, and computer-readable storage media for receiving a vocabulary that includes text data that is provided as at least a portion of raw data, the raw data being provided in a computer-readable file, providing word embeddings based on the vocabulary, the word embeddings including word vectors for words included in the vocabulary, clustering word embeddings to provide a plurality of clusters, each cluster representing an aspect inferred from the vocabulary, determining a respective association score between each word in the vocabulary and a respective aspect, and providing a word ranking for each aspect based on the respective association scores.