Implementations for managing mobile devices associated with enterprise operations include actions of receiving a request to access information regarding a mobile application for download to and installation on a mobile device of a user, the request including an enterprise identifier, receiving a tenant-specific configuration based on the identifier, the tenant-specific configuration including criteria for mobile applications to be available for download to and installation on mobile devices associated with the enterprise, transmitting a request for a list of available mobile applications to an application and certification database, the request including the tenant-specific configuration, receiving the list of available mobile applications, which includes a subset of mobile applications of a superset of mobile applications, the subset of mobile applications being provided based on the tenant-specific configuration, and providing graphical representations of each mobile application in the list of available mobile applications for display to the user.